Freelance SEO Consultant UK

Informative Organic Search Marketing

Are you looking for help with growing organic traffic? As a freelance SEO consultant, I have helped businesses of all sizes in growing visibility and revenue. Whether local businesses in Essex, nationwide businesses across the UK, or, international businesses in the US and Europe.

Sally R - SEO Consultant UK

Merging Data & Strategy to Deliver Measurable Results

I have spent almost a decade learning and developing SEO, something that was once a job quickly became an avid passion. Over this period I have had the opportunity to lead and deliver on projects in eCommerce, SaaS, health & beauty, D2C, and charity.

Complete Service from your One Stop SEO Consultant

Website Audits

Whether a free snapshot of website health, along with a summary of recommended action or a paid comprehensive audit, I can help you:

Identify areas needing improvement

Prioritise optimisations by time to action and impact

Educate you on the elements of your website and how it impact SEO

Guide you on how to implement changes and install best practices

Keyword Research

As a seasoned SEO, I’m no stranger to keyword research, mapping and planning. Making sure you are choosing attainable keywords that meet business goals and user intent is essential to your ongoing strategy.

Non-branded keyword research 

Customer profiling 

Competitor analysis & content gaps

Proven strategies for both attainable longtail keywords and competitive strategies

Content Marketing

Today there is more emphasis than ever on quality content that is informative and helpful to users so choosing someone who will spend time researching the subject and sub-topics, as well as the landscape is of great importance.

Content planning 

Content optimisations 

Content creation 

Quality content that is well-researched and optimised for users

Technical SEO

Not only does it help you rank in search engines but it helps make your site user-friendly too. From optimising internal linking and the user journey on-site to optimising for core web vital metrics, technical SEO is a critical component of any SEO strategy.

Regular web audits 

Technical implementation 

Core web vitals & page performance

Improve web visibility and conversion rates


I have had the benefit of assisting a number of software-as-a-service B2B businesses and worked on many innovative projects. The challenge is often conveying the value of a new concept and doing so quickly, as startups rarely have the time to spare.

Comfortable with technical language and concepts

Motivated by fast pace campaigns

Define the sales funnel 

Focus on lead generation 


Whether large or small, eCommerce websites deserve special attention and this is often born from site structure and the need to differentiate PLP and PDP.

Enterprise SEO

Product management

Internal search optimisation 

Crawl budget optimisation

Local SEO

If you are a high street business, or a business with multiple locations, building local search visibility will be a primary source of revenue.

Google Business Profile Optimisation and Management

NAP SEO & local directory listings 

Website optimisation 

Targeted content creation

International SEO

Targeting more than one country is a technical strategy and proper planning and optimisation will yield the best results.

Hreflang corrections and implementation 

Customised international strategy

Experience in working with copywriters in multiple languages

Knowledge of different search engines and algorithms


Case Studies

  • Maximising Visibility in a Competitive Market


    WE.VESTR take on competitors such as Pulley and Carta through a robust content strategy, paired with onsite technical optimisations.

  • Expanding Organic Reach in the IT Learning Space


    Converting PDFs to user-friendly content and creating informational points transformed traffic for this learning provider.

  • Harnessing the Power of Local SEO through GBP


    Islington-based London Heating Solutions has successfully managed its online reputation and generated daily enquiries through Google Business Profile.


What is an SEO Consultant?

SEO stands for Search Engine Optimisation. An SEO consultant is a specialist who has a depth of experience in improving sites visibility in search engine pages, helping users find brands’ sites and the products or services on them. 

What does an SEO consultant do?

An organic SEO consultant assesses your brand and product presence across search result pages to determine where you perform well and where you can make improvements to perform better for search terms that align with your business objectives. This may be achieved through improving content on your site, optimising how Google or other search engines access your site and process information, making sure that users can use the site effectively or improving off-site signals, such as backlinks, directory listings or map insertions. Your SEO specialist will be able to perform an audit and advise you on the best course of action so that you can implement these changes yourself, or use an experienced SEO to do this for you. 

Why Choose a Freelance SEO Consultant?

A freelance SEO can provide you with a flexible service package to support your business needs, seeing your website, content and business goals to present a customised plan that will help you scale business revenue. 

Unlike agencies, you will always be working with the same person who will get to know your business intimately and quite often, you will be paying far less or the same or better results. 

What is the difference between an SEO Consultant and an SEO Agency?

A professional SEO consultant is someone who through years of experience working in in-house or agency settings, has decided to offer their services independently. The cost you will pay will be based on their experience and overheads alone and you will have a single point of contact with that consultant, who becomes integrated into your business.  A consultant may also work with a network of consultants in other marketing experiences, to ensure you get specialists in each aspect of your marketing campaign. 

An SEO Agency usually offers a variety of services in addition to SEO and will have a team of professionals with varying experience, you will usually be introduced to one or two contacts and your contacts may change through the duration of your contract. Finally, the cost of the services will be based on the cost of running a business and their profit margins; this means salaries, software, rent and hardware costs – making the cost generally higher than using a consultant.

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