Why Choose a Local SEO Consultant?
As an experienced local SEO consultant, my role is to help your business grow online within your local neighbourhood; whether you’re an independent retailer or a chain of 100 stores across the country.
I have the benefit of working in a multitude of sectors that used it as a marketing channel successfully; from independent gas engineers to a portfolio of law firms and even managing multiple retailer locations across the country. Not everyone will benefit from a
but if you have a business that relies on local custom, whether on the high street or visiting customers in the area, it can definitely be a way of reaching your target audience effectively.
Getting your brand out to your local audience can be hard work but it’s not impossible. Which is why I can be as hands-on as you like; some people prefer to be shown areas of improvement and receive training and others want to be assured that their efforts are in safe hands, without investing too much of their own time. Whether you’re seeking an audit and training or a monthly retainer, I can help get your business more sales or leads.
Local SEO services can be the key to growing organic visibility for businesses that lack in-house expertise.
Google Business Profile (GBP)
You have probably heard of it and it may be your main point of acquisition in your current marketing mix. I can help optimise your profile for your target audience, assist in obtaining and responding to reviews and questions from real customers and can even help with verification and optimising multiple locations.
- Get verified Google Business Profile Location
- Optimised profile description and services
- Review suspensions
- Multi-location management
Name, Address and Phone number is a proven SEO signal. I can ensure we build this out via business directories and profiles and avoid any ‘spammy’ backlinks in the process.
- Clean up any inconsistent profiles or listings
- Build a diverse network of NAP listings
- Ongoing optimisation
- Competitor Analysis
A popular misconception is that local organic growth is an off-page strategy, meaning that implementations are made away from the site. But this couldn’t be further from the truth; off-page elements, such as NAP listings and getting people to your GBP are a big part of it but on-page content plays an even bigger part. Part of the services I offer includes optimising your content for users, in turn, helping you get more people to your site.
- Optimised meta-tags and headings
- Carefully researched pages and articles
- Matched to user intent
- A close working relationship to ensure accuracy and tone-of-voice
If you’re an Android user, chances are you have seen Google Lens and the things it can do. If you haven’t; Google Lens is a powerful image search software that can be used on both Android and Apple devices. The way in which users can interact with it makes the software really important to local SEO, from users searching for a local pair of shoes they may have seen to a local dish.
- Optimise image formats
- Create an image strategy that matches user intent
- Optimised image Alt-text and titles
- Add Schema Markup
SEO Audits and Implementation
Technical SEO should be optimised whether you’re a local business or a large corporation. It’s the backbone of all SEO efforts and differs depending on the site size, industry and function. An SEO audit involves picking up on areas we can improve through implementation and the detail of these audits can vary, with the amount of time invested being key to this. Basic packages include a summary SEO audit report and an agreed amount of time spent on implementation.
- Technical audit, implementation and summary report
- Technical audits with details and recommendations are also available
- Improve accessibility of the site i.e. mobile usability
- Improve user’s website experience
Conversion Rate Optimisation (CRO)
Once you have users reaching your site we want to make sure that they’re converting, that is, purchasing goods or making enquiries. We also want to make sure that you’re getting the right conversions. CRO can include everything from managing your online reputation to improving how users interact with your site and making sure that we are targeting the right user intent to begin with. The more users targeted with an experience matching their intent, the better your conversion rate.
- Improving call to actions
- Gaining genuine reviews and improving the visibility of them
- Improving user journeys via A/B testing
- Improve user’s website experience
Local SEO is a method of optimising your website and local listings for search engines based on where your customers are located. For example, if you run an Italian restaurant in London, then your target audience would be people who live in, near or visit London and who love italian food. The goal is to get your business in front of those potential customers when they’re looking for places like yours nearby. If you have ever done any type of keyword research, you may have noticed the amount of queries that include ‘near me’, which is an ideal example of users looking for local services or products.
A consultant is a contractor who specialises in SEO and offers their expertise as a service. As with all contractors, the cost of a consultant can vary dramatically and price isn’t always an indication of how good they are. If you choose to hire a local SEO consultant be sure to ask them how they will keep you informed on what they are working on and how that transfers to performance.
If your business has a brick and mortar location that potential customers can visit then it is definitely a channel that can benefit you.
If you don’t have a brick and mortar location, it doesn’t necessarily mean that local it isn’t a good marketing channel for you, as it’s suitable for all businesses and traders who operate in a specific town or area. That means is it also beneficial to a global business with locations that target specific areas in different parts of the country.
There are a number of factors that can contribute to increasing your local ranking, creating localised pages and optimising your content for users is one.
If you are interested in learning more about SEO general, head over to my blog section, which includes a number of resources that you may find helpful.
Local SEO Consultant Packages
Prices vary dependent on the needs and size of your business.
Basic Local SEO Audit
Summary of Findings
List of Action Points
Recommendations for GBP
NAP Listing Recommendations
Tech SEO Priorities
Top-level Content Recommendations
Comprehensive Local SEO Audit
Summary of Findings
Listing of Action Points
Tech SEO Priorities & Explanations
Preliminary Content Plan
Monthly Local SEO Consultant
Monthly report (meeting optional)
Management of GBP
NAP Listing Optimisation
Tech SEO Implementation & Report
Ongoing Content Optimisations
Extend your In-house Team
As an SEO consultant, I can empathise with how difficult running a business can be, often trying to fill the shoes of many. Which is why I offer my services to help make things easier. If you have any questions, please Contact me today to arrange a free consultation.