SEO Training Services UK

Bespoke SEO Training delivered by full-time SE0 Professional

Are you or your team looking to get up to speed on SEO? Whether you’re starting with the basics or aiming to develop in-house SEO experts, SEO in Motion’s training courses are the perfect fit for your business goals.

SEO Training is provided by Sally Raymer, an established SEO expert with over a decade of experience in the industry. She has worked with top-tier brands across various sectors, helping them achieve substantial growth. Sally’s expertise spans from technical SEO and content strategy to keyword research and more. Her hands-on approach and deep understanding of search engine algorithms make her training sessions both practical and insightful.

SEO Training Service

What is SEO?

Search Engine Optimisation (SEO) is the practice of enhancing a website to improve its visibility when people search for products or services related to your business in search engines like Google, Bing, and Yahoo. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. SEO involves a variety of techniques and best practices, including keyword research, content creation, link building, and technical improvements to your website, all aimed at making your website more attractive to search engines and users alike. Effective SEO can drive organic traffic, increase brand awareness, and ultimately lead to higher sales and conversions.

Customisable Courses

Our SEO courses are designed with input from your team leaders to match your specific objectives. We can conduct the training at your office or any venue you prefer, and each session typically lasts about four hours. Depending on your needs, our courses can cover everything from SEO basics to advanced strategies.

SEO Training Mediums

Our SEO training services are flexible and designed to fit your schedule and learning style. We offer:

  • Virtual Sessions: Interactive online training sessions that allow you to learn from the comfort of your home or office.
  • In-Person Training: Hands-on training sessions conducted at your location or ours, providing personalised attention and immediate feedback.
  • Pre-Recorded Sessions: Access to a library of recorded training sessions that you can watch at your own pace
  • SEO Audit and Training: Comprehensive audit of your website followed by tailored training to address specific SEO issues and improve your site’s performance.

What is covered iN OUR SEO TRAINING

Beginner SEO Training

Are you or a team completely new to SEO but would find some general knowledge beneficial to your role? Then this training could be for you. In our beginner’s course, we’ll look at everything from how search engines work, to understanding keyword intent and the good, bad and ugly of optimising content, right through to basic tech SEO principles that can help you avoid costly mistakes. We’ll also take a crash course into the different SEO tools, including Google Search Console, GA4 and popular competitor analysis and keyword research tools like SEMrsuh, Ahrefs and SE Ranking.

Developing an SEO Strategy

Creating a detailed SEO strategy is crucial for any business looking to achieve significant growth in organic traffic. Our training courses guide participants through the entire process of developing an effective SEO strategy, from understanding the current digital landscape to setting achievable goals and metrics. By the end of the course, you will be equipped with the knowledge to craft a strategy that targets the right audience, utilising the best keywords, and optimising your website’s structure and content for better search engine rankings. This comprehensive approach ensures that your SEO efforts are aligned with your broader business objectives, paving the way for measurable success.

Keyword Research Mastery

Keyword research is the cornerstone of any successful SEO strategy. During our training, participants will gain a deep understanding of how to conduct keyword research that identifies high-value keywords relevant to their industry and target audience. This includes learning how to use various tools to uncover keywords that can drive significant organic traffic. Additionally, you will learn how to analyse competitors’ keywords to spot opportunities for outranking them. The course also covers the importance of long-tail keywords and how they can be leveraged to capture niche segments of the market. By mastering these skills, you will be able to stay ahead of trends and seasonal changes in keyword popularity, ensuring your content remains relevant and competitive.

Content Strategy & Optimisation

Content is the backbone of SEO, and our training ensures you can harness its full potential. We teach you how to create engaging, shareable content that resonates with your target audience and meets their needs. You’ll learn the intricacies of on-page SEO techniques that make your content more visible to search engines like Google and Bing. In addition to learning what content should be created or optimised and how to build topical relationships between site pages. Beyond creation and optimisation, we also cover strategies for promoting your content effectively to reach a wider audience. Additionally, you will understand the importance of content maintenance, keeping your material fresh and evergreen to continuously attract and engage users. This holistic approach to content ensures that every piece you publish is optimised for maximum impact and longevity.

Technical SEO Training

A robust technical foundation is essential for SEO success. Our training will help you develop proficiency in conducting comprehensive website audits to identify and rectify technical issues that could hinder your organic traffic growth. You will learn how to optimise your site speed, ensuring faster loading times that enhance user experience and boost SEO rankings. The course also covers mobile optimisation, ensuring your website is fully responsive and accessible to the growing mobile user base. Additionally, you will gain skills in implementing structured data markup, which enhances search engine visibility and click-through rates. These technical skills are crucial for maintaining a healthy, high-performing website that ranks well in search engine results.

Core Web Vitals

Our training on Core Web Vitals can be delivered as part of our comprehensive technical SEO training or as a standalone module. During this training, your team will learn how to measure and interpret these vital metrics using tools like Google Search Console and PageSpeed Insights. We will guide you through the process of identifying issues and implementing effective solutions to enhance your site’s performance. This includes optimising images, leveraging browser caching, and improving server response times. By mastering Core Web Vitals, you ensure that your website delivers fast, responsive, and visually stable experiences to users, which can lead to better engagement, higher rankings, and ultimately, improved conversions.

Notifying Google and Search Engines of Content

Our training will guide you through the process of creating XML sitemaps to help search engines understand your website’s structure better. You will learn how to submit sitemaps to major search engines like Google and Bing and monitor the indexation process. This ensures that all your important pages are indexed correctly and appear in search results. By understanding and implementing these practices, you can improve your site’s visibility and ensure that search engines can crawl and index your content efficiently. This step is crucial for maintaining a well-organised website that performs well in search engine rankings.

Local SEO Training

For businesses with local markets, local SEO is paramount. Our training programme covers essential strategies such as optimising your Google My Business profile to improve local visibility. You’ll learn how to acquire high-quality local backlinks that fortify your local SEO efforts and drive more local traffic to your site. Additionally, we teach online reputation management techniques, helping you enhance your online reputation through positive reviews and ratings. You’ll also learn how to utilise local SEO analytics to refine your strategy and maximise your impact in your target region. These skills will ensure your business stands out in local searches and attracts more customers from your immediate vicinity.

International SEO Training

International SEO training equips you or your team with the essential skills needed to enhance your website’s global performance. We begin with a clean hreflang setup and ensure that your website’s language and regional targeting are accurate. We then highlight the success of creating tailored, localised content that engages audiences from different regions, making sure each market receives relevant and compelling material. We also focus on building strong web structures, teaching you how to organise your website’s architecture to enhance user experience and search engine crawlability. This involves optimising URL structures, implementing effective internal linking strategies, and ensuring fast loading times.

Content Auditing

Before optimising your website, it’s essential to understand what you already have in place. Our training will teach you how to assess the relevance and effectiveness of your existing content. You’ll learn to identify web pages that need updating, consolidation, or removal to enhance their performance. We also cover how to ensure your content aligns with your target keywords and audience intent, identifying opportunities for new content creation. Additionally, you’ll learn to detect and address duplicate content issues that can harm your SEO rankings. By evaluating the quality of your content and making necessary improvements, you’ll enhance user engagement and SEO performance significantly.

Performance Tracking, KPIs & Strategy Refinement

Our training ensures that you not only craft effective SEO strategies but also measure their success accurately. You will learn how to set key performance indicators (KPIs) aligned with your business goals to gauge the effectiveness of your SEO efforts. The course includes comprehensive training on Google Analytics, enabling you to track website traffic and user behaviour, thus facilitating data-driven decision-making. We also teach you how to create regular, insightful reports that illustrate the impact of your SEO strategies. Additionally, you will learn to use these data-driven insights to adapt and refine your SEO strategy over time, ensuring sustained organic traffic growth and continuous improvement.

Website Accessibility

A well-organised website not only improves user experience but also positively impacts SEO. Our training covers the essentials of website accessibility, teaching you how to identify and fix broken links to maintain a seamless user journey and uphold SEO rankings. You’ll learn to optimise images for faster loading times and improved site performance. We also guide you through reviewing meta tags to ensure they are engaging and accurately represent your content. Furthermore, you’ll learn how to create a clean and logical URL structure that is both user-friendly and search engine-friendly. This comprehensive approach to website cleanup ensures your site is in peak condition for both users and search engines.

Mobile Optimisation & User Experience

With mobile devices dominating online usage, optimising for mobile is crucial. Our training will teach you how to ensure your website is responsive and mobile-friendly, catering to the growing mobile audience. You’ll learn to enhance user experience through clear navigation, readability, and intuitive design, making it easier for users to interact with your site. By focusing on these aspects, you will improve user satisfaction and retention, which in turn positively impacts your SEO rankings. This holistic approach ensures your website provides a seamless experience across all devices, keeping users engaged and driving better results.

The Extent of Backlinks

Understand and harness the power of backlinks with our comprehensive training. We teach you that quality trumps quantity when it comes to backlinks. You will learn how to focus on acquiring high-quality backlinks from authoritative sources, which can significantly boost your website’s credibility and search engine rankings. Additionally, we cover the importance of natural link building, teaching you how to build a backlink profile that appears organic and legitimate to search engines. This approach helps avoid penalties and ensures long-term success. By understanding and implementing these strategies, you can enhance your site’s authority and improve its performance in search results.


I have worked with Sally for a number of years as a content writer, and she is now my technical SEO mentor. Sally has a passion for SEO and works extremely hard to help others succeed. She has an intimate, up-to-date knowledge of SEO and offers businesses tailored solutions.

– Claire Hewson – WriteSpark

Sally customised SEO training for me on a one-to-one basis and left me with a thorough understanding of SEO principles in preparation for a new account manager role. She’s really committed to ensuring you go away with a good understanding.

– Iain

Build Your Own SEO Training

The great thing about SEO in Motion’s training is that it’s bespoke to you and your company, meaning we can customise it to the everyday tasks team members face or educate you on how SEO works. Contact me today to arrange a quote.


How much does an SEO course cost?

The cost of an SEO course can vary widely depending on the provider, course content, duration, and level of expertise. Generally, prices range from £99 to £1500. Some basic online courses may be available for free or at a lower cost, while more agile, advanced courses may be more expensive.

Can I learn SEO on my own?

Yes, you can learn SEO on your own. There are numerous free resources available online, including blogs, tutorials, and forums. However, a structured course can provide a more systematic approach to learning and ensure you cover all essential topics. You are also presented with a single source of truth, rather than being fooled by misleading content online.

Is SEO training worth it?

Investing in SEO training is worth it if you want to develop a strong foundation in SEO principles and techniques. Proper training can help you understand the nuances of SEO, stay updated with the latest trends, and effectively implement strategies to improve your website’s ranking and visibility.

What is the best place to learn SEO?

The best place to learn SEO depends on your learning preferences and budget. Some popular options include online platforms like Coursera, Udemy, and LinkedIn Learning; specialised SEO online programs like Moz Academy, SEMrush Academy, and Yoast Academy; digital marketing institutes offering comprehensive SEO courses; and free resources from reputable SEO blogs and websites like Backlinko and Search Engine Journal. Alternatively, you can opt for an SEO trainer to teach you in time or design pre-recorded material as a shared resource.

What topics are typically covered in an SEO course?

A comprehensive SEO course typically covers an introduction to SEO and its importance, keyword research and analysis, on-page and off-page SEO techniques, technical SEO aspects, link-building strategies, content optimisation, SEO tools and software, SEO analytics and reporting. Of course, this can vary and when choosing a dedicated SEO training provider, you can have this tailored to your needs.

How long does it take to complete an SEO course?

The duration of an SEO course can vary from a few hours to several weeks or months. This depends on the format, with self-paced courses available online and trainers being able to provide courses in one or two days, or at weekly intervals.

Do I get a certificate upon completion of an SEO course?

Many SEO courses offer a certificate upon successful completion, being a useful asset for your CV. Trainers will also be able to provide a certificate of completion on request.

Are there prerequisites for enrolling in an SEO course?

Most beginner-level SEO courses do not have prerequisites. However, having a basic understanding of digital marketing, website development, or familiarity with search engines can be helpful. With SEO in Motion, we can tailor the course to your needs, starting with the very basics of SEO to learning about specific elements of SEO, such as Core Web Vitals or Link Building.

Can SEO training help my business?

Yes, SEO training can significantly benefit your business. By understanding and implementing effective SEO strategies, you can improve your website’s visibility in search engine results, attract more organic traffic, and ultimately increase conversions and revenue. This can also be paired with an SEO audit carried out by a professional, helping businesses to understand what they need to improve and equipping them with the knowledge on how to improve it.

Do SEO courses include practical exercises?

Many SEO courses do not include practical exercises, with online courses focusing on showing users how to do something rather than helping them apply it. However, this is where SEO training differs, as it can be customised to show examples or design exercises to help attendees understand how to apply learnings in practice.