Here at SEO in Motion, I offer comprehensive services to help businesses optimise their websites for improved search engine visibility and user experience. With over 9 years of experience in SEO, I have expertise in addressing the technical aspects that can impact your website’s performance in search results. From reducing crawl bloat to optimising the overall web structure and spotting organic opportunities that clients may be able to capitalise on.
SEO in Motion Technical SEO Services:
1. Website Audit and Analysis:
Conducting a thorough audit of your website to identify technical issues that may hinder search engine crawling and indexing. Details of what this entails can be found below.
2. On-Page Optimisation:
Optimising your website’s on-page elements, including meta tags, headings, URLs, and internal linking structure. By strategically incorporating relevant keywords and improving content organisation, we help search engines better understand and rank your pages.
3. Site Architecture Optimisation:
Assess your website’s architecture and navigation to ensure it is user-friendly and search engine-friendly. With a view to optimising the site structure, hierarchy, and internal linking to facilitate easy crawling and indexing of your content.
4. XML Sitemap Creation and Submission:
Creating and optimising the XML sitemaps that provide search engines with a clear roadmap of your website’s pages. We submit the sitemap to major search engines to ensure proper indexing of your website’s content.
5.Robots.txt Optimization:
Optimising your website’s robots.txt file to guide search engine crawlers and prevent the crawling of irrelevant or sensitive pages. This helps ensure that search engines focus on indexing and ranking your most important pages.
6. Schema Markup Implementation:
Implementing structured data markup, such as Schema.org, to enhance search engine understanding of your website’s content. This can lead to rich snippets, enhanced search results, and improved visibility. I also monitor the impact of qualifying rich snippets to analyse their impact on CTR, traffic and conversions to ensure we are focusing on the right combination of keywords and features.
7. Website Speed Optimisation:
Analysing and optimising your website’s loading speed to provide a smooth and fast user experience. Identifying performance bottlenecks, liaising with developers to optimise code and scripts, leverage caching techniques, and optimise images for improved speed and usability.
8. Mobile-Friendly Optimisation:
Ensuring that your website is fully optimised for mobile devices. With the increasing number of mobile searches, having a responsive design and mobile-friendly user experience is crucial for search engine rankings and user satisfaction.
9. Technical Troubleshooting:
Proactively identify and resolve technical issues that may arise, such as crawl errors, broken links, duplicate content, and server errors. By fixing these issues promptly, I can help improve your website’s overall performance and search engine visibility.
Why Choose SEO in Motion
- Proven Expertise: I, and the contractors I use, consist of skilled professionals with a deep understanding of technical SEO. We have a proven track record of delivering successful results for clients across various industries.
- Tailored Solutions: We understand that every business has unique requirements. I provide customised strategies tailored to your specific goals, target audience, and industry.
- Ethical Approach: We strictly adhere to Google’s quality guidelines and spam policies, ensuring that your website remains in good standing with search engines. We focus on long-term, sustainable strategies that prioritise user experience and value.
- Transparent Reporting: We provide regular reports and updates on the progress of all efforts. You’ll have clear visibility into the optimizations made, improvements achieved, and the overall impact on your website’s performance.
Ready to Boost Your Website’s Technical SEO?
Contact me today and arrange a free SEO strategy session to discuss how my services can help optimise your website for improved search engine visibility, user experience, and overall performance.
Small business relying on local trade? Take a look at my local SEO services.
FAQ –
What is technical SEO?
This area of SEO focuses on optimising the technical aspects of a website to improve its search engine visibility and performance. If you want to find out more, check out my training article.
Why is it important?
It plays a crucial role in ensuring that your website is accessible, user-friendly, and search engine-friendly. By addressing technical issues and optimising key elements, you can enhance your website’s visibility in search results, improve user experience, and drive organic traffic to your site.
How do technical SEO services benefit my business?
They can help your business in several ways:
- Improved search engine rankings: By optimising technical aspects, you increase the chances of ranking higher in search results, making it easier for potential customers to find your website.
- Enhanced user experience: A technically optimised website loads faster, has a better site structure, and is mobile-friendly, resulting in a positive user experience.
- Increased organic traffic: With improved visibility and user experience, your website can attract more organic traffic, leading to potential conversions and business growth.
What technical issues can be resolved through these services?
These services address various issues, including:
- Website crawlability and indexing problems
- Page load speed and performance optimisation
- URL structure and hierarchy improvements
- Schema markup implementation for structured data
- Mobile-friendliness and responsive design enhancements
- XML sitemap creation and submission
- Robots.txt file optimisation
- Duplicate content identification and resolution
- Broken links and redirect management
How long does it take to see results?
The timeframe for seeing results can vary depending on various factors such as the size of your website, the extent of technical issues, competition in your industry, and the effectiveness of the implemented optimisations. Generally, it can take several months to a year to observe noticeable improvements in search engine rankings and organic traffic.
Do I need ongoing technical SEO services?
It really depends on your website and how much work is required/ the commitment you can make to getting it optimised faster, as well as, your ability to maintain technical fixes. There will be a point at which the main work will be done and the maintenance of your website will be less so you wouldn’t normally need to make the same ongoing commitment on a long-term basis.
How can I measure the effectiveness of these services?
Various metrics can help you gauge the effectiveness, including changes in search engine rankings, organic traffic levels, page load speed, user engagement metrics, and conversions. Additionally, comprehensive reporting from your SEO service provider should provide insights into the optimisations made and the impact on your website’s performance.