SEO Website Audit Service – Powering your Business
Your website is the digital window of your business. It’s where customers go to learn about your products or services, and it’s often the first impression they have of your brand. That’s why it’s essential to ensure that your website is running smoothly, is visually appealing, and provides a great user experience. But how can you be sure that your website is performing at its best? The answer is a comprehensive audit.
What is a Comprehensive Website Audit Service?
An SEO website audit service is a process of analysing your website’s overall health, technical issues, user experience, and other critical factors that affect its performance. It’s a thorough and detailed examination of your website to identify any areas that need improvement, and it provides recommendations on how to fix them.
SEO in Motion’s comprehensive service is designed to provide you with a complete picture of your website’s performance. I will take deep dive into your website to identify any technical issues, content issues, and other opportunities for improvement. The audit covers everything from on-page optimisation to user experience and beyond.
Why is an Audit Important?
A website audit is essential for several reasons. First, it helps you identify any technical issues that may be preventing your website from performing at its best. These issues can include a poor link structure, slow page load times, or a lack of mobile responsiveness, which can hurt your website’s performance and user experience.
Second, it also identifies content-related issues that may be impacting your website’s ability to rank well in search engines. SEO in Motion’s audit will analyse your website’s content to ensure that it’s relevant, high-quality, and meets Google’s E-E-A-T quality rater guidelines. The audit will also identify any keyword gaps or opportunities to improve your content strategy.
Third, it provides an opportunity to analyse your website’s user experience. User experience is a critical factor in the success of your website, and a comprehensive audit will identify any user experience issues that may be hurting your website’s performance. For instance, if your website is challenging to navigate or has confusing calls to action, you may be losing potential leads or sales.
Finally, a comprehensive audit provides you with actionable recommendations for improvement. Once I have identified any technical or content-related issues, I’ll provide you with a breakdown of recommendations and a roadmap for fixing each issue, with a list of priorities and the factors influencing each issue and where it sits in the roadmap. By implementing these recommendations, you’ll improve your website’s performance and user experience, which can lead to increased traffic, engagement, and conversions.
How Does SEO in Motion Conduct a Website Audit?
My web audit service includes a thorough analysis of your website’s technical performance, content, and user experience, as well as, a competitor analysis. I use a variety of tools and techniques to conduct the audit, including:
-
Technical Performance Analysis
My audit process includes a detailed analysis of your website’s technical performance. I’ll check for issues surrounding Core Web Vital metrics, information architecture, technical accessibility and site errors to ensure that your website is up to par with the latest standards. I’ll also conduct a thorough review of your website’s security, including an analysis of your SSL certificate and cross-origin links, to ensure that your website is safe and secure.
-
Content Analysis
The audits also include a detailed analysis of your website’s content. This includes analysing your website’s content to ensure that it’s relevant, high-quality, and optimiіed for search engine features. I’ll also identify keyword gaps or opportunities to improve your content strategy.
-
User Experience Analysis
I’ll also include an analysis of your website’s user experience. Looking at factors like navigation, page layout, and calls-to-action to identify any user experience issues that may be impacting your website’s performance.
-
Competitor Analysis
An SEO audit isn’t complete without a competitor analysis. This will include an analysis of your competitor’s websites to identify any areas that are working really well for them, whether that’s via content, SERP features or technical implementation. I’ll also identify any opportunities for improvement that you can leverage to gain a competitive edge.
-
Recommendations
Finally, once the audit is complete, I’ll provide you with a detailed report outlining findings and recommendations. The report will include a summary of the issues identified and specific recommendations for improvement. I’ll also provide you with a roadmap for implementing their recommendations, along with estimated timelines and costs.
Why Choose SEO in Motion for Your Website Audit Services?
There are several reasons why you should choose SEO in Motion for your website audit:
-
Expertise
I have over 9 years of experience working within SEO and digital marketing, within this time I have had the opportunity to work on and improve organic performance for businesses with a range of backgrounds; from SaaS startups to local services and eCommerce (to name a few). I have developed a strong understanding of search engine algorithms and immersed myself in the online SEO community to keep up to date with the latest trends and changes so that I am able to pass on that knowledge and skillset to my clients.
Since beginning my career, I have broadened my skillset by offering mentoring training and sharing my knowledge by speaking at well-known events, such as BrightonSEO.
-
Customised Approach
My approach is customised to meet the unique needs of each client. I understand that every website is different, and they tailor my audit to address the specific issues and opportunities for improvement that are unique to your website.
-
Actionable Recommendations
I don’t just identify issues with your website; I also provide you with actionable recommendations for improvement. Each recommendation will detail the issue, why it’s an issue and the best way to fix it for your framework and CMS. And, if you have any further questions about the areas highlighted in the report, I’ll always be happy to elaborate further.
-
Results-Driven
My goal is to help you achieve results. I‘ll work closely with you to understand your business goals and develop an audit strategy that’s designed to help you achieve them.
If you want to ensure that your website is performing at its best, you can choose between a monthly retainer or audit service, it really depends on what suits your business. I can provide support for as little as one day a month, with one-off audits starting at £800.
SEO Audits FAQ
Who needs an SEO audit?
Anyone who needs direction on exactly what to improve to increase organic visibility to lead to conversions or sales. If you have an in-house SEO team, the chances are they have already performed one, or are doing so on an ongoing basis.
What is the difference between a free SEO audit and a paid one?
A free SEO audit isn’t going to have much time put into it; the chances are it’s automated, and you could easily find the same information yourself using an SEO tool, such as ScreamingFrog or SEMrush. A paid audit shouldn’t just include a report from one of these tools; it should include manual checks made by an experienced expert, with recommendations on what to fix, how to fix it and what the expected impact will be. Depending on what aspects it includes and the size of your site, it can take weeks to complete, but, it will provide you with invaluable knowledge and data about SEO and your business.
How expensive is an audit?
The cost of an SEO website audit really depends on how much time is put in; if you have a relatively small site and want an audit that covers technical SEO, backlink analysis, content recommendations and UX, it’s likely to take just under a week and cost you in the region of £1,200 – £2,000+, depending on the freelancer or agency you choose. But, if you only want to look at technical optimisations and content gap opportunities, it will cost a lot less. There are also factors like whether you would like to meet with the SEO auditor to go through the findings and if you would like SEO training that will alter the cost.
What is technical SEO?
If you’re new to technical SEO or don’t quite grasp what it entails, head over to the first part of my technical SEO course.
Contact me today to learn more or ask about my free SEO strategy session and find out how I can help you improve your organic performance.