Understanding the September 2022 Google Core Update: Impacts and Strategies

In September 2022, Google rolled out one of its significant core updates, a routine part of the company’s efforts to improve the searcher’s experience by delivering more relevant, authoritative, and high-quality content. These core updates are pivotal moments for webmasters, SEO specialists, and content creators, as they can significantly impact website rankings across Google’s search results. Here, we delve into the nuances of the September 2022 update, its implications on the SEO landscape, and strategies to adapt to these changes effectively.

What Was the September 2022 Google Core Update?

Google’s core updates are designed to enhance the overall quality and relevancy of search results. Unlike minor updates that target specific issues, a core update involves broad changes to Google’s search algorithms and systems. The September 2022 update was no exception, affecting a wide range of websites and search queries worldwide. It aimed at refining the way Google evaluates content quality, understanding of user queries, and the relevance of web pages to those queries.

Impact on Search Rankings

The impact of the September 2022 core update was widespread, affecting websites and industries differently. Some sites saw significant improvements in their search rankings, while others experienced declines. The changes were not targeted at any particular quality issues or specific sectors but rather aimed to improve the overall search quality. Websites with content that suddenly aligned more closely with the updated algorithms benefited the most, seeing boosts in visibility and traffic.

Key Takeaways for Webmasters and Content Creators

1. Content Quality is King

The update reinforced the importance of high-quality content. Google consistently advises that the best way to weather a core update is to focus on creating content that offers genuine value to users. This means well-researched, well-written, and comprehensive content that satisfies the searcher’s intent.

2. E-A-T Matters

Expertise, Authoritativeness, and Trustworthiness (E-A-T) remain crucial. Websites that demonstrate these qualities in their content are more likely to fare well during and after core updates. This includes having clear authorship, citing reputable sources, and maintaining a good reputation across the web.

3. Technical SEO is Fundamental

While content quality is paramount, technical SEO cannot be overlooked. Ensuring that your website is technically sound, with fast loading times, mobile optimization, and secure connections (HTTPS), is essential. These factors contribute to a better user experience and, by extension, better rankings.

Strategies to Adapt to the September 2022 Core Update

1. Conduct a Content Audit

Review your existing content to identify areas for improvement. Update outdated information, consolidate or remove low-quality pages, and ensure that your content fully addresses your audience’s needs.

2. Focus on User Experience

Enhance the overall user experience on your website. This includes optimizing page speed, improving navigation, and ensuring your site is accessible and mobile-friendly.

3. Monitor Performance and Adjust

Use tools like Google Analytics and Search Console to monitor your website’s performance post-update. Look for trends in traffic changes, examine the pages that gained or lost visibility, and understand why these changes might have occurred. Use these insights to guide your SEO strategy moving forward.


The September 2022 Google core update serves as a reminder of the dynamic nature of search engine optimization. It underscores the importance of focusing on creating high-quality content, maintaining technical excellence, and putting the user’s experience first. While adapting to these changes can be challenging, it also offers an opportunity to improve and refine your SEO and content strategies for better alignment with Google’s evolving algorithms. By staying informed and agile, webmasters and content creators can navigate these updates successfully and continue to thrive in the ever-changing digital landscape.


Sally, SEO consultant and Manager

About the author

Sally is a full-time SEO who started her journey into search engine optimisation in 2012, working within broader marketing roles until she specialised in 2018. During her career, Sally has gained practical experience in:

  • eCommerce SEO
  • Copy writing and content strategy
  • Local SEO
  • International SEO
  • Enterprise SEO

In addition, Sally has had the opportunity to apply her knowledge and experience to a range of sectors, from high street retail stores to law firms, FinTech, SaaS and more. Having worked both in-house and leading a team agency side before branching out on her own. 

Today Sally is as passionate about her work and the world of SEO as when she first started and continues to invest in the SEO community through projects such as:

View the author's bio.